SiGMA Africa 2025 is the main event of iGaming and sports betting. In terms of its significance, this forum can be compared to the CAF ceremony in football: it brings together the best companies, the most reputable experts, and daring newcomers who contribute to moving the industry forward.
This year, AfroPari participated in the summit and was included in the list of nominees for the Industry Rising Star 2025 award. It is a big success for a young company, as the professional community recognizes it. So, let’s find out how the brand achieved this.
Competition and challenges in the African market
Global bookmakers try to cover the whole world but often overlook what is essential for local players. AfroPari has a different approach. It is a brand created for Africa focusing on its unique specialties. African betting is gaining momentum! The industry has grown by 20% in the last three years, and the number of online bookmakers has grown with it. However, along with development comes a multitude of challenges. Here are only a few of them:
- Trust in online services is still evolving — transparency and accessibility are important to clients;
- The lack of helpful information, analytics, and tutorials to help you make informed bets;
- It’s not convenient to deposit or withdraw winnings everywhere as payment solutions are still limited in some regions.
AfroPari aims to address these issues. Among the key steps are flexible payment methods, cooperation with local operators, and a user-friendly mobile interface.
How does AfroPari respond to the industry’s challenges, and why has it been in the spotlight?
Global bookmakers try to cover the whole globe but often neglect what is valuable to local players. AfroPari is on an entirely different path. It’s a brand created for Africa focused on clients’ real needs.
The platform is built around the core audience expectations:
- Popular leagues and local championships — from Nigeria to Kenya and Ghana;
- Simple functionality that helps you bet wisely;
- Bonuses and promos based on users’ actual interests.
In addition, AfroPari:
- adapts content for different levels of digital experience — from beginners to advanced players;
- makes the platform as comprehensible as possible: without an overload of terms, with simple navigation and hints as the game progresses;
- develops sections with analytics, predictions, and tutorials to make every player feel confident when betting;
- adds language localization to allow everyone to feel at home, regardless of the country.
The growth rate of AfroPari speaks for itself: a year ago, the platform was available in only two countries, and today, it is active in 18. The nomination for the SiGMA award is another confirmation that the brand is moving in the right direction.
“It’s an amazing experience for us to participate in SiGMA Africa. We are inspired by new ideas and share our vision for the future of iGaming in Africa. It is especially gratifying to receive a nomination for the Industry Rising Star 2025 award, and we are grateful to the experts for such an assessment. We in AfroPari have no intention of slowing down — there will be more to come,” stated the bookmaker’s representative.
The AfroPari booth was one of the most remarkable spots at the exhibition. Over the three days, investors, regulators, industry leaders, and future partners visited it, all attracted by a brand that emphasizes technology, simplicity, and convenience while remaining on the client’s side.
The future of AfroPari and the platform’s development
The AfroPari team shared their plans for the near future at the forum:
- launch of an iOS app, in addition to the already running Android version;
- an improved interface based on user feedback;
- new bonus programs and tournaments for the most active players;
- more payment services for fast transfers.
If you need any features, feel free to contact support. The brand appreciates feedback and continues to progress with the players.
Participation in SiGMA Africa 2025, rapid growth in 18 countries, technological solutions, and a focus on players are not coincidences but a well-thought-out strategy. AfroPari does not copy global formats. It builds its own game — speaking the same language as African users, moving technology forward, and creating new rules for the industry.
Join AfroPari — we play by your rules here.
