Nairobi, Kenya – 29 October 2024: The Marketing Society of Kenya (MSK) has officially extended the final submission deadline for the 2024 MSK Annual Awards Gala entries to 4 November 2024, following its official launch on 9 October at Mövenpick Hotel, Nairobi. This extension offers a last chance to refine and submit outstanding entries for Kenya’s premier marketing awards, culminating in a grand celebration on 29 November 2024 at Mövenpick Hotel, Nairobi.

Background of the MSK Annual Awards Gala

The MSK Annual Awards Gala has been a hallmark event celebrating excellence in Kenya’s marketing industry for over three decades. The Gala recognizes and honors the most innovative, creative, and impactful marketing campaigns, projects, and individuals who have significantly contributed to advancing the profession in the past year.

What started as an intimate celebration of marketing brilliance has become an industry-wide spectacle, bringing together Kenya’s top marketers, brand leaders, agencies, and corporates. The MSK Awards Gala is the premier platform that showcases the power of marketing in shaping businesses, driving growth, and transforming consumer experiences.

Theme for 2024: “Exploring New Frontiers”

This year’s theme, “Exploring New Frontiers,” reflects the dynamic and fast-evolving landscape of the marketing industry. Marketers must rethink their strategies and boldly explore new possibilities in a world driven by digital innovation, changing consumer behaviors, and technological advancements.

Speaking at the launch, the MSK Chairperson emphasized the significance of this theme:

“‘Exploring New Frontiers’ is a challenge to all marketers to push the boundaries of creativity and strategy. This year, we are calling for campaigns that embrace innovation, leverage data, and build meaningful connections with consumers in ways we haven’t seen before. It’s about going beyond the conventional and reimagining what’s possible in the marketing world.”

The 2024 theme urges marketers to adopt new technologies and digital tools and explore the strategic frontiers of consumer engagement, purpose-driven marketing, and sustainability. As businesses continue to navigate global changes, marketing has the power to lead the charge in finding new ways to engage audiences and deliver value.

Call for Entries: An Invitation to Showcase Marketing Excellence

With the Call for Entries officially open, MSK invites all Kenyan marketers, agencies, and corporates to submit their most impactful campaigns, projects, and innovations. Entries will be judged on creativity, effectiveness, and the ability to drive business results while pushing the industry forward. Submissions are open across multiple categories, including Digital Marketing, Integrated Campaigns, Brand Activations, and Social Impact Marketing.

The 2024 MSK Awards Gala promises to be a night of glitz and glamour and recognition of the best that Kenyan marketing has to offer. Winning an MSK Award is a mark of distinction and an opportunity to inspire peers, set industry standards, and contribute to the ever-growing marketing landscape.

Conclusion

The journey to the 2024 MSK Annual Awards Gala has officially begun, and MSK is eager to see the groundbreaking work that will be submitted. Please mark your calendars for the Awards Gala on 29 November 2024 at Mövenpick Hotel, Nairobi, where we will come together to celebrate the very best of Kenyan marketing.

For further details on entry submissions and guidelines, visit our website at [www.msk.co.ke] or contact the MSK secretariat through events@msk.co.ke

About the Marketing Society of Kenya (MSK):

The Marketing Society of Kenya (MSK) is the national umbrella body for all marketers in Kenya. MSK seeks to advance the marketing profession, provide training and networking opportunities, and recognize excellence in marketing through various initiatives, including the prestigious Annual Awards Gala.

2024 CATEGORIES.

1. Brand Communication Campaign of the Year.
2. Marketing Campaign of the Year
3. Marketer of the Year.
4. Rising Star of the Year Award.
5. Product Launch Campaign of the Year
6. Product Re-Launch of the Year.
7. Business-to-Business (B2B) Marketing Strategy
8. Experiential Marketing Campaign of the Year
9. Influencer Marketing Campaign of the Year.
10. Sustainability Marketing
11. Marketing Mavericks of the Year.
12. Distribution and Implementation Strategy
13. Marketing Students Award
14. Media Innovation – Agency Only
15. Media Innovation – Media houses only
16. Integrated Marketing Campaign of the Year
17. Brand PR Campaign of the Year.
18. Digital Campaign of the Year
19. Public Sector Marketing
20. Data and Insight-Driven Marketing
21. Emerging Technology in Marketing Campaign of the Year.
22. Purpose-Driven Marketing Campaign of the Year.

NEW CATEGORIES

1. Rising Star of the Year Award.
2. Data and Insight-Driven Marketing
3. Emerging Technology in Marketing Campaign of the Year.
4. Purpose-Driven Marketing Campaign of the Year.