A new advert by KFC where a man is baptized in a lake of gravy has sparked condemnation and calls that it mocks Christianity.
The advert dubbed ‘All Hail Gravy’ sees a man being baptized in a lake of gravy before transforming into a chicken nugget depicting the events of the Bible.
Some of the controversial words used in the advert include  ‘divinely dunked’ and ‘Believe in Chicken’ much to the anger of those opposed to it.
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Advertising watchdog the Advertising Standards Authority (ASA) confirmed receiving over 1,000 complaints most of them coming from angry Catholics and Protestants.
Those angered not only noted that it mocked Christianity but also mocked baptism, glorifies cults, satanism and promotes cannibalism.
Despite the complaints, ASA has not yet launched investigations insisting that the advert had ‘a highly stylised and fantastical scenario, and considered that they were likely to have been interpreted as abstract or eerie, rather than overtly distressing’.
They continued by saying that the advert  ‘was not likely to cause harm to children, cause undue distress or serious or widespread offence and was not irresponsible’.
“The nature of the complaints we’ve received are varied: some people have objected that it’s not suitable to be seen by children who might be scared or upset by it; others object that it’s distressing, offensive and harmful, as they consider it features scenes of human sacrifice and cannibalism, as well as cultism. Some also believe it mocks Christianity and the baptism.
The complaints have been carefully assessed by ASA Council, the jury who decide whether the advertising rules have been broken.
ASA Council do not consider there are grounds for a formal investigation. We will continue to assess complaints that raise any new issues, but currently we do not plan to take further action.” said ASA
KFC on its part noted that the advert was a ‘modern-day fable’ and that it was designed to ‘bring some lightness and levity to the chaotic world’.
